The next step: As we’ve introduced our Tool Kit, including our Avatar and Interoperable Frameworks, alongside The Workshop, and our universe, Genies Party, we’re beginning to offer a white-glove service, so select partners can build with our tech.

With the tech we’ve been building for years, we’re introducing a comprehensive digital universe building offering designed for brands to redefine their online presence. The timing lines up with a spike in external interest fueled in part by partnerships like Disney’s collaboration with  Epic (Not just a play to make video games, this represents Disney’s first step towards a new concept in media: the metaversal theme park). This combination of tech we’ve refined allows brands to effortlessly create, own and manage their own UGC digital worlds - like having their own crowdsourced Roblox, dedicated to their IP. Our approach to digital identities started with thousands of celebrity tastemakers, including Justin Bieber, Rihanna, Cardi B, Migos, and DJ Khaled. 

We’ve also helped brands like Gucci and Cheetos enter the digital avatar and fashion space. Over the past few years, our team has focused on building our Avatar and Interoperable Frameworks, allowing for limitless compatibility and customization of our avatars for everyone. We first displayed these tech capabilities through  Genies Party - our own universe. You can read more about that here: A Deep Dive: Genies Party. Our Tool Kit allows us to provide our tech to a range of partners and enter the next phase of our journey.

Why Now 

The recent investment by Disney in Epic Games highlights the significance of immersive digital experiences in shaping the future of online interactions. Disney's plans with Epic Games align with their shared vision for a digital universe where users can interact, create, and explore in virtual environments. This isn’t just an alliance between two giants; it's a glimpse into the future of digital interaction and creation for Super Users, and the potential for what the next era of a brand’s online presence should look like. For brands and agencies, it should serve as a wake-up call, signaling the need to adapt and strategize for the evolving digital frontier. The new internet is here and represents a convergence of 4 trends: Gaming, AI, XR, and UGC platforms. The sooner you start building, the sooner you can offer a more immersive experience for consumers to engage with your brand. 

The evolution that we’ve seen with brands and how they show up for their audiences can be visualized through this example:  the brick-and-mortar Nike Store >  the website Nike.com > and the next iteration, which we’ll call “Nike Universe”. 

This next iteration of the internet is the way for brands to engage with Super Users. These consumers represent the core audience where brands should focus their energy and efforts. This group represents 24% of the U.S. population, and spends nearly double the amount of time consuming media as all other users. Engaging these Super Users through gaming, particularly UGC (User-Generated Content) gaming, is crucial.

While the significance of gaming is evident, the UGC aspect adds another layer of value. UGC allows brands to stay relevant by co-creating with their audience, marking a shift in the control of IP. By entrusting elements of their IP to the community, brands empower users to shape what is considered cool and relevant, thus driving scalability and ensuring cultural resonance.

Why Create, Launch, and Own Your UGC Universe With Genies?

• We have invested years of development into creating tools and technology that quickly, economically, and effectively generate your own UGC Universe

• We provide brands with the building blocks and infrastructure to re-skin yourself for where consumers are headed

• Building a UGC universe yourself requires extensive expertise and development talent. Our tech gives you access to foundational technology and frameworks for scaled UGC opportunities

• Generate strong UGC and earn significant revenue on the sales

• Build community and fandom amongst culture and Gen Z

• Scale your Universe as much as you want using our Tool Kit and Frameworks to continue publishing UGC Experiences

• We are culture’s favorite avatar and have built affinity and recognition with the hardest demographics to capture - Gen A, Gen Z, and Hollywood’s most iconic tastemakers. You can read more here about how we work with creators and celebrities. 

Brands Options To Not Fall Behind:

Platform Overview

Genies' platform provides brands with robust tools and frameworks, including advanced Avatar and Interoperable Frameworks. It offers a turnkey solution for creating customized, interoperable universes, a compelling proposition that has garnered considerable interest. When brands license our technology, the process consists of the following:

• Step 1: Universe Design: We design your Universe from top to bottom to make sure it feels and looks just like the ethos of your brand

• Step 2: Avatars: We personify your brand for the new internet by generating avatars that can be used by your community for your Experiences

• Step 3: UGC Community: We curate and jumpstart a community that's tailor made for your branded Experiences

• Step 4: Experiences: We manage your community and begin to create UGC Experiences as well as Experiences from our own internal games studio

• Step 5: Launch: We bring everything together to push your Universe live in your very own app that you own

The Future For Brands Is All Visual. What Does This Look Like?

Four Key Focuses We’ll Allow Brands To Achieve:

• UGC Sales: As your user base grows, so will in-app purchases around UGC which drives significant revenue. We emphasize the power of User-Generated Content (UGC) and community building. By cultivating a community of developers and creators, brands can engage superfans and users, driving deeper interactions and economic benefits. We've built an Avatar Framework so that "everything works with everything". This allows developers and artists to create limitlessly while also maintaining compatibility. This way, you can crowdsource quality and unique experiences at scale.

• Supporting Developer Innovation - Through comprehensive tools and services, Genies fosters a cycle of innovation for developers. From refining the DevKit for optimal user experience to showcasing success stories, the platform empowers developers to create compelling, interactive experiences seamlessly integrated across different digital environments.

• Driving Consumer Engagement - Genies' platform is not just about technology but also about transforming how brands interact with consumers. By personalizing avatars and creating immersive experiences, brands can forge deeper connections with superfans and users, and drive engagement, supported by customized in-app purchases and community-driven interactions.

• Embracing Digital Transformation - As a leader in digital solutions, Genies offers brands more than just tools—it provides a pathway to adapt swiftly to evolving consumer behaviors. By embracing innovation, brands can unlock new possibilities and drive growth in this new era of the internet. 

Work With Genies in Shaping the Future

At Genies, we’re looking to help brands get ahead of this consumer evolution. We provide the building blocks and infrastructure to reskin yourself for where consumers are headed. Brands can use our Tool Kit and receive white glove treatment to launch their own Universe. This includes designing your Universe, launching your UGC community, and generating Experiences. 

If you’re a brand looking to build a digital universe with UGC and interoperable experiences as your top priorities , let’s build something together. Reach out to us at contact@genies.com.